For work that doesn’t map to a Sales agent or a Customer Success agent or a Marketing agent. The role you’d hire if you could write the job description from scratch.
Most customers fit one of the catalogue roles. These are the times when building from scratch makes more sense.
Insurance, regulated medical, legal practice management, specialist financial workflows. Domain-specific jargon, compliance, and decision trees that a general agent can't shortcut. We build the agent inside your domain language and your operating constraints.
“Read incoming PDFs, extract three fields, validate against the database, write the result back to the CRM, notify the right person.” Not a person's job - a process. We build the process as a single configured agent that does it cleanly.
You have a custom-built system that works for your team but is invisible to anyone who didn't build it. We layer an AI agent on top - one that knows your tool's data model and answers questions, runs reports, or writes back to it.
Industry research assistant, customer-facing recommendation engine, niche knowledge tool. The agent is part of your product, not a support channel. We build it as a configured agent under your brand.
Not real customer projects (those stay confidential unless explicitly published). Representative shapes that show what’s typical.
For a 25-room boutique property
Handles incoming booking enquiries across email, WhatsApp, and the website chat. Cross-checks availability, flags special requests for the duty manager, and never confirms a booking on its own.
For a small legal practice
Takes new-client intake forms, summarises in two paragraphs for the senior partner, flags any matter that requires conflict-of-interest review. Never gives legal advice, never replies to clients directly.
For a regional insurance broker
Reads quotes from three carriers, normalises the language, surfaces the differences that matter for the client. Hands the comparison sheet to the broker for the final recommendation.
For a private school
Reviews incoming admissions enquiries, drafts personalised first replies, schedules tour appointments. Catches incomplete forms early and follows up with parents to complete them.
For a fast-growing SaaS team
Reads incoming bug reports, deduplicates against existing tickets, classifies by severity, routes to the right engineering team. Asks for missing details before logging.
For a multi-brand e-commerce operator
Handles return requests across three Shopify stores, applies brand-specific policies, coordinates with the warehouse. Escalates anything outside policy or sentiment-flagged.
A custom build is more involved than picking a catalogue role. Same Hiring Brief entry point, broader scoping after that.
Use the same form as the catalogue, mention “Custom Agent” in the role field, and describe the work in your own words.
30 to 60 minutes to understand the work, the systems, the constraints, and the must-not-break rules. Recorded with consent.
One document. What the agent will do, what it won't, what we need from you, timeline, price. Approved or revised in writing.
We build, you test on representative data. Two rounds of feedback before launch. Any change to scope is a written change order.
The agent runs alongside your team for the first weeks - everything reviewed, nothing autonomous. We tune based on what we see.
Tier 4 builds hand over to your team. Tier 1-3 builds stay on our infrastructure under monthly subscription. You decide which fits.
If your work fits a catalogue role, that’s almost always the better path. Custom is for the cases where it genuinely doesn’t.
A custom build is more profitable for us than a catalogue subscription, so it would be in our interest to recommend custom whenever asked. We don’t.
If the work you’ve described fits a Sales Agent, Marketing Agent, or any other role in the catalogue, the proposal will say so - even if you came in asking for a custom build. The right size always delivers more value than the bigger one.
If the work genuinely needs a custom build, we’ll be confident about it in writing - with the timeline, the price, and the assumptions all spelled out before you commit.
Submit a Hiring Brief mentioning “Custom Agent”. A real person reads it within one business day and replies with the next steps.
Submit a Hiring Brief